OFF-PAGE SEO:
The Definitive Guide
This is a complete guide to off-page SEO in 2020.
In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including:
- Backlinks
- Social signals
- E-A-T
- Branded searches
- Online reputation signals
- Lots more
Let’s get started.
CHAPTER 1:
Off-Page SEO Fundamentals
Let’s start things off with a quick review of the basics.
Specifically, I’m going to share what off-page SEO is and why it’s important in 2020.
You’ll also learn the major differences between off-page SEO and on-page SEO.
What Is Off-Page SEO?
Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.
Why Is Off-Page SEO Important?
Backlinks and other off-site signals still form the foundation of Google’s algorithm.
In fact, our 2020 search engine ranking factors study found a clear correlation between total backlinks and Google rankings.
